Website Quality Score – A Brief Explanation
Google’s search algorithm is one of the most complex and challenging things to master in the world of SEO. While it has evolved over time, it still remains an ever-changing beast that’s constantly being updated and improved by Google. The concept of Website Quality Score is something you may not have heard about before, but it’s actually something that can have a huge impact on your organic rankings (and even paid ones).
READ: What Are Core Web Vitals and Why You Need to Know
Most everyone is familiar with Google’s famous PageRank algorithm, the system that determines a website’s overall relevance and importance on the web.
The concept was developed by Google co-founder Larry Page and his Stanford University professor Terry Winograd, who was one of the first computer scientists to work on artificial intelligence.
PageRank takes into account three main factors:
- Relevance – How relevant your content is to a user’s search query.
- Authority – How authoritative your site is (i.e., how often it appears in search results).
- Trustworthiness – Whether other sites link to yours.
It’s an extraordinarily helpful tool for consumers looking for the best and most relevant content on the web.
Google’s PageRank algorithm is the most important ranking factor, and it’s also responsible for calculating your website’s quality score. The higher your website’s quality score, the better it will rank in Google searches.
The company explains that “PageRank is a measure of the importance of a website…and is based on how important we think other sites are that link to yours. You can think of it as a vote—the more votes you have, the more popular your page is. For example, if there are 100 people who like apples and 99 who like oranges; then apple pages would have a higher score than orange pages (assuming all other things being equal).
The algorithm behind this calculation was developed by Google’s founders Larry Page and Sergey Brin when they were graduate students at Stanford University in 1996.
For an updated explanation from Google on PageRank and Experience, you can read the Google Search Central Blog on the timing for bringing page experience to Google Search.
But did you know that there’s also a ranking factor called Website Quality Score?
But did you know that there’s also a ranking factor called Website Quality Score?
This is an algorithm created by Google to measure the quality of your website and rank it accordingly. It helps them determine if your website will be relevant for users searching for certain keywords, so that they can show it at the top of search engine results pages (SERPs). The higher the quality of your site, the more likely it is to rank at the top of SERPs.
What is Website Quality Score?
Google’s quality score is a ranking factor that aims to measure the quality of your site. The higher a site’s quality, the more likely it will rank at the top of search engine results pages (SERPs).
How does this work? While Google has released very few details about how its algorithm works, we can tell you that different factors are weighted differently in its calculations. These factors include:
- Content Quality – How well-written, relevant and unique is your content?
- On-Site Optimization – Do you have H1 headers and meta descriptions on each page? Are there clear calls-to-action on your pages?
- Site Speed – How fast does your website load when users visit it?
Website Quality Score is a ranking factor determined by Google which aims to measure the quality of your website.
The higher quality a site is, the more likely it will rank at the top of search engine results pages (SERPs). This ranking factor is applied to every single website in the world – from small business sites to Fortune 500 companies.
It’s important for you to understand how Website Quality Score works and how it can affect your ranking so that you can build an excellent website that will help drive more traffic and increase conversions on your site.
This quality score can be broken down further into two primary categories: technical and non-technical optimizations. When it comes to organic rankings, non-technical optimization plays a much more crucial role than technical optimization does.
When it comes to organic rankings, non-technical optimization plays a much more crucial role than technical optimization does.
Non-technical optimizations include things like the quality of your content, the quality of your links, and the quality of your social media presence.
In order to get a higher Quality Score on Google’s end and rank higher in search results for keywords that you want, there are certain things that you need to do with your website (or Facebook page) so that Google sees it as valuable content.
When it comes to SEO, there are a lot of factors which can influence how well your site performs in search engines. One of these factors, called domain authority (DA), measures the overall strength or “authority” of your entire domain name.
When it comes to SEO, there are a lot of factors which can influence how well your site performs in search engines. One of these factors, called domain authority (DA), measures the overall strength or “authority” of your entire domain name.
Domain Authority is basically a score that tells Google how authoritative you are on a given topic. This metric is determined by several factors:
- The number and quality of backlinks pointing at your site.
- The age of the domain.
- The keywords used in the URL.
Conclusion
Google strives to provide the most relevant, high-quality results for every search query. And while there are many other factors that determine how well a website ranks on SERPs, there are two main categories which Google considers: technical and non-technical optimizations.
Technical optimizations include things like building a site with HTML5 code or having an XML sitemap in place; non-technical ones include things like the content being created by experts in their field of expertise (e.g., doctors writing about health issues).
We love talking strategy! We analyze, research and prepare winning tactics that increase your websites engagement, rank and authority. Contact us directly at hello@bethesquare.com or call 833-277-8273.
