How to Get Your Content Team Engaged with SEO (Search Engine Optimization)
If you’re a content creator in your organization, you might be wondering how to get more involved with SEO. You have every reason to be excited about this change: after all, as a writer or marketer, you know that getting your content seen by more people is always better for business. But there are some things you need to consider before diving into this new relationship. In this post, we’ll explore why it’s important for the entire team to work together on SEO and how you can make sure everyone has what they need so the process goes smoothly.
READ: WHAT IS SEO / SEARCH ENGINE OPTIMIZATION?
Explain why SEO is important.
If you want to get your content team excited about SEO, explain why it’s important.
- SEO is important for the visibility of your content. If your website doesn’t rank well on Google, people won’t see it at all. No one will read what you write if they can’t find it!
- SEO is important for the brand loyalty of your content. Without SEO, people won’t be able to find out more about who wrote a piece or how to contact them directly through social media or email. If they like what they read, they might share it with their friends—but only if those friends can find them on social media first!
- SEO is important for your company as a whole because then you’ll have better visibility across all kinds of media channels (like search engines) and platforms (like websites). This means more potential customers coming in from different sources such as web pages/websites, blogs/social media posts etc., which means higher chances of generating leads into sales opportunities before your competitors do!
Show them how they can do it.
Show them the tools they need to get started.
Google search console is a program that allows site owners and content marketers to submit their sites for indexing, track rankings, and monitor traffic patterns. It’s also an incredibly useful tool for keyword research and analysis. Give your team members access to it so they can start learning how it works, especially if they don’t have any other means of doing so. Your team members may need help setting up these accounts initially, but once everything is in place, it’s really easy for anyone on your team to use the software effectively on their own time and with minimal assistance from you or others on your team who know how SEO best practices work.
Your content specialists should learn how keyword research works with Google Analytics and Google Search Console. Google Search Console gives you insight into which keywords users are actually typing into their browsers while looking for information relevant to yours – this can be used as data when creating new blog posts or crafting new landing pages because those are likely where readers will land when searching within these environments specifically.
Demand you be included in the planning stages of a content piece.
Maybe your content team is heavily entrenched in the idea of only writing for the reader and not for search engines. This is totally understandable, but if you have a long-term strategy for increasing visibility and traffic to your website, then it makes sense to work with them on this. As a brand manager or marketing director, it’s your job to explain that by using SEO techniques such as keyword research and link building, you can increase your company’s visibility online so that more people will be able to find you when they use Google search or other search engines like Bing.
READ: 7 Tips For SEO Content Creation
Give them the tools to get started.
When you’re just starting out, it can be hard to know where to begin. Your team may have questions about what SEO is and how it impacts their day-to-day work. You may have your own questions about how best to approach teaching them this skill set, too. If so, don’t worry—we’re here for you!
Here are some starting points that can help get everyone up to speed on what they need to know:
- A basic understanding of the fundamentals of good content creation (for example, knowing why long-form content is important)
- An understanding of how search engines work (which will allow them create more effective keywords)
- The ability to use websites like BuzzSumo so that your writers can identify evergreen content ideas, trending topics and keywords.
READ: How-To Create A Social Media Calendar That Works!
Get your team on board by explaining how SEO helps the company.
To help get your team on board, explain how SEO can increase the company’s visibility, brand loyalty, customer engagement and satisfaction. Every time a new customer clicks on an ad that leads them to your site, you’re increasing the chance he or she will buy something from you. Get your content team members excited about generating leads for the company through effective use of keywords in copywriting and content creation.
Remind them this will make their job easier and better in the long run.
You’re probably familiar with the importance of SEO in getting your site discovered, but how do you convince others on your team? Here are some tips for getting everyone onboard with making an effort to improve their content for search engines:
- Make sure everyone understands what SEO is and why it matters. If you’ve got a tech-inclined person on the team who understands this already, make them explain it to everyone else so that they can all be on page with what they need to do.
- Explain how this will benefit everyone—not just in terms of rankings but also in terms of time saved and workload eased (less rewriting!)—and why implementing good practices now will save you trouble later down the road when it comes time for more significant changes (i.e., redesigns.
Give examples that show how effective it can be for your company and for your writers.
You’re going to need to explain how SEO can help the company and your writers. Don’t just explain it once, though—you want your team members to know that you’re in this for the long haul. You’ll also want them to understand how SEO can help readers find their content. This is where you really sell them on SEO: by explaining how it will benefit everyone involved (including the company).
Finally, you should talk about how SEO has helped other websites gain traction and become successful businesses. If possible, share examples from sites that are similar in size and scope as yours; if not, make sure there are recent examples of large brands with whom your target audience would be familiar.
Make sure that managers and editors are on board with making this a priority.
When your content team is getting started, it’s important to make sure that managers and editors are on board with making this a priority. The most effective way to do this is by educating them about the importance of SEO, how it works, and what tools are available to them.
You should also educate writers and content creators on how they can use these tools themselves in order to create better writing that will attract more traffic.
Create an atmosphere of accountability and mutual respect and trust.
To get your content team engaged in SEO, you will need to create an atmosphere of accountability and mutual respect and trust. It’s important that each member of the team be open with each other about what they are doing and how it affects the work of others on the team. Everyone should feel comfortable speaking up if something isn’t working for them or their fellow teammates.
At its core, this type of environment is about being a team player. So make sure you are setting the right tone by being accountable yourself—for example, by taking responsibility for getting things done on time or finishing tasks even when they appear overwhelming at first glance (more on this later).
Content creators need to be engaged with SEO, starting from the planning stages.
- Content creators need to be engaged with SEO, starting from the planning stages.
- The content creator needs to know how to use SEO, and what steps they should take when writing their content. If they don’t know these things, then they can’t write good content that will rank in Google or other search engines.
- The best way for a content creator (or anyone involved in creating online marketing) is by knowing what keywords are relevant for your business and then using them throughout your site as often as possible without overdoing it – which means no stuffing! This ensures that you get found when people search for those terms on Google or other search engines!
Conclusion
If you want to write better content, you need to understand how search engines work and what is involved in optimizing for them. If you’re not sure where to start, talk with an SEO consultant who can help you build up your knowledge base and skillset.
