Is SEO Investment right for you and you business?
SEO, or “search engine optimization”, is the practice of making your site more visible in search engines. If you want to get more traffic and make money online, SEO investment is one of the best decisions you can make. But it’s not just about increasing traffic—it’s also about getting quality visitors who will convert into customers and keep coming back for years to come.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the visibility of a website in organic search results. It’s an investment in your website that helps you rank higher among other sites for certain keywords. To do this, your site needs to be optimized for search engines and have a strategy that will help it rank higher. The goal is to drive more people to your site through organic traffic, which means more sales or leads for your business.
There are many myths about SEO out there—some businesses may not realize what they’re missing out on if they don’t invest in SEO. They might think it’s too expensive or difficult to understand, when really it’s neither! In fact, SEO can be one of the best investments you make when building up your business because it has a positive impact on revenue over time while increasing brand awareness across platforms like social media and video platforms like YouTube!
FURTHER READING: What is SEO / Search Engine Optimization?
Types of SEO
There are two main types of SEO: on-page and off-page.
On-page refers to the content you create on your website, which is what search engines look at when determining how well your site fits the user’s search query. Off-page refers to factors outside of your website that influence search rankings in ways you can’t control.
On-page SEO
On-page SEO is how to optimize your site for search engines.
On-page refers to the content and structure of your website, whereas off-site refers to third party sites that link back to your site. Both are very important in ranking well in search engines, but on-page can be the difference between being invisible and being found by people searching online. On-page factors generally have an effect on ranking, while off-site factors help boost rankings already achieved through good on page optimization strategies.
On-page optimization strategies are about making sure that your site has all the required content for search engines and visitors to find it in their search results. On-page factors include things like title tags, meta descriptions, heading tags (H1s), images with alt text, and internal links. Another important factor is how fast your pages load on desktop computers and mobile devices.
To check the health of your website structure and page loading time, use Google’s PageSpeed Insights. This tool will analyze your website for both desktop and mobile and identify issues affecting your load time and website architecture.
READ: How Your Website Structure Could Be Affecting Your SEO!
Off-page SEO
Off-page SEO is the part of search engine optimization that happens elsewhere on the internet. It’s an umbrella term for all activities that don’t involve working with your website’s code. Content marketing and link building are just two examples of off-site SEO tactics, but there are many more. Here’s a non-exhaustive list:
- Social media advertising
- Influencer marketing
- Press releases
- Video marketing (vlogging, tutorial videos)
- Podcasts (audio blogs)
- Guest blogging (writing guest posts for other websites in order to build links back to your site)
You can also build up your off-page SEO by attracting natural links from sites like forums and blogs through outreach methods like forum comments or blog commenting.
It’s important to note that just because off-page SEO doesn’t have as much direct impact on your website, it doesn’t mean that it isn’t important. In fact, some people say that off-page SEO is more important than on-page SEO! Think of off-page SEO as the “icing on the cake” for your site’s ranking in the SERPs.
READ: How Does Social Media Impact Your SEO?
Why Invest in SEO?
SEO investment is a long-term strategy. If you are just starting out in your business and need an immediate return on investment, it’s probably not the best option for you (although with the right approach to SEO it can be one of the most profitable).
SEO investment is great if you have a long-term view. This means that even though there may be “winners and losers” early on in a particular search engine’s life cycle, when they mature and become more established they usually remain stable over time.
Finally, SEO is a good investment if you know what you’re doing – unfortunately many people assume that all they need to do is find an agency or freelancer online who offers “SEO packages”, but this often leads to disappointment when those services don’t produce any noticeable results for months (or years) down the line!
Does SEO Bring In Good Returns?
SEO investment is a long term strategy that yields excellent returns over time. If you invest in it the right way and have the right mindset, SEO can be very profitable for you and your business. Here are some tips to keep in mind:
- Start small! Don’t go overboard on paid ads or hiring an expensive agency when all you need is some basic advice from an experienced marketer who knows how to find quality leads through organic search rankings.
- Work with an expert who has complete understanding of modern SEO techniques and strategies as well as using them effectively on their own sites/businesses before working with you on yours.
Think about what you’re trying to achieve with these efforts: Are they just an experiment, or are there specific goals in mind? If you’re looking at long-term success – it takes time and dedication!
Do your research before hiring anyone who claims that he has “the secret sauce” for getting people to click on their links. A good rule of thumb is that if something seems too good to be true, it probably isn’t worth spending money on.
How to Invest in SEO
The first thing to know about SEO investment is that it is long term. You won’t see results overnight, and you shouldn’t expect to. This means you can expect your business to be involved in this process for the next few years at least.
The second thing is that SEO is not a one-time job—it’s a continuous process. You will have to keep working on your site and improving its search engine optimization every single day, even if all goes smoothly at present and you’re already getting traffic from search engines regularly.
Do a search engine optimization audit. This is the first step of any SEO investment process. You need to audit your website and analyze what keywords it’s ranking for now, which ones provide organic traffic at present (and how much), and which ones you’d like to rank higher for in the future.
Doing an SEO audit will also show you how your website is seen by search engines and what changes could be made in order to improve its rankings.
Should I Hire an SEO Expert?
Should you hire an SEO expert? Here are the pros and cons:
- PRO: You can save time.
- PRO: You’ll have someone who understands what they’re doing.
- PRO: They can focus on what they do best without having to worry about the other tasks.
- CON: You have to pay for it.
- CON: They may not know as much about your industry than you do, so you might need to educate them on some things first before they start working on your website.
- CON: If your site is large enough (say, more than 100 pages), then it may take a long time for them to fully understand all of its intricacies and figure out how best to optimize it—and that could cost even more money if they charge based on the number of hours they work (or choose a flat rate).
SEO is a good investment if you invest in it the right way.
It’s not a one-time thing that only takes a few hours to do and then you can take your hands off your keyboard. SEO requires continuous investment over time, so if you don’t put in the time and effort, then there will be no results. So make sure that if you plan on investing in SEO for your business or website that it’s something that works for your small business’ goals, timeline and budget!
When it comes to SEO, you have to be willing to invest a little bit of time. You may not see the results right away, but if you are patient and consistent with your SEO strategy then it can pay off big time.
So how do we know if SEO investment is right for us? Well first of all it depends on what kind of business you’re running: Is your website selling something or providing information about a topic that people are interested in? If so then investing in SEO might be worth exploring.
Conclusion
SEO is a great investment. It’s one of the best ways to get your business online, build a solid online reputation, and increase sales.
The process of SEO is complex, but it’s not difficult to get started. If you have an idea of what your goals are and where on the Web you want to be seen, then all you need is some time and patience. The payoff can be quite large when it comes to increased traffic and revenue.
Just remember that there are no shortcuts when it comes to ranking well in search engines; if there were then everyone would be doing them already! So take it slow at first—and keep reading this article for more advice on getting started with SEO techniques like keyword research, site structure optimization (SEO copywriting), link building strategy development plus social media promotion tips that will help boost organic traffic from search engines such as Google or Bing!
We love talking strategy! If you have a project you’d like to kickstart into high gear, we’d love to hear about it! We help all business types and sizes with their SEO campaigns!
