Make no mistake: Your content marketing strategy should support your SEO strategy, and not the other way around. That’s because you can’t get anywhere with a keyword-only approach to SEO that doesn’t connect with people. In fact, according to Ahrefs, Google has been constantly de-prioritizing keywords in search results and prioritizing content relevance instead. So while keywords are still important (and will continue to be), content is essential when it comes to getting recognized by search engines and reaching a wider audience. To do this right, you need to integrate SEO into your content marketing strategy—not vice versa.
1. Aim to provide value
Content marketing is an essential part of a successful SEO strategy. When done correctly, it can help you build your brand and generate new leads, as well as strengthen your relationships with existing customers. The key to making this happen? Providing value!
Let’s say you’re trying to get the word out about a new product or service. Instead of simply telling people about it, provide them with useful information on the topic—something they can’t find anywhere else but from your company. For example: if I’m looking for guidance on getting rid of ants in my home, I might search Google for “how do i get rid of ants” (or something similar). But before clicking on any results, I may see several ads that catch my eye—ads that seem more informative than other ads are often considered more trustworthy by consumers.
These companies have likely done their research and created content specifically designed to answer my search term query directly without having been influenced by another party’s needs or wants first hand knowledge about what matters most when solving problems like these through trial-and-error methods alone could take months if not years before finding out which combination works best overall—but how does one go about getting started?
2. Take a data-driven approach
- Use a content calendar to plan posts in advance and get a sense of what works and what doesn’t. This will help you avoid the “rabbit hole” of creating content on a whim, only for it never to be seen by anyone.
- Make sure your team uses analytics tools so that they can learn from what does work, as well as from their mistakes (and yours).
- Use data from these tools to inform your strategy going forward, especially when it comes to SEO, sales and customer service strategies
3. Be resourceful and make use of what’s already out there
Use the content that is already out there.
When you’re looking at how to create great SEO-friendly content, don’t rely on your own ideas. Instead, you should be resourceful and make use of what’s already out there. That means taking advantage of other people’s research, articles, blogs and websites. You can also use tools that help you find content from professionals and customers who have shared their expertise with the world on social media or in a blog post or podcast episode—the possibilities are endless!
In addition to using existing material from other sources (which we’ll cover in more detail below), here are some additional ways to find high quality resources:
A good content marketing strategy will support your SEO efforts.
A good content marketing strategy will support your SEO efforts.
When it comes to building a successful website, content marketing is an essential part of the equation. You can use this strategy to get your brand in front of people and build trust with them by providing valuable information. Content marketing also helps drive traffic to your site, which will increase the number of visitors who search for relevant keywords or phrases on Google.
Conclusion
In order to get the most out of your content marketing and SEO efforts, you’ll need a solid plan in place. This means being smart about what kind of content you publish, being strategic about how you optimize it for search engines, and making use of valuable resources that are already available. We’re sure you can find success with this strategy—just remember to test it out!
