Content Repurposing 101
If you’re a content marketer, then you know that creating and distributing more content can be challenging. You might find it challenging to come up with new ideas for blog posts, videos, images, and other types of content on a regular basis. It’s also challenging to come up with ideas for the same content when you want to repurpose it for a different audience or platform. But don’t let the challenge stop you from reusing your old content in new ways!
Content repurposing is an excellent way to increase its visibility while simultaneously reducing your time investment as a marketer. Content repurposing is also a great way to reach an entirely new audience without having to start from scratch. Read on to learn about 5 ways that you can repurpose your existing content in order to get more traffic and help your page rank better.
READ: 7 Reasons Why You’re Doing Content Marketing Wrong!
1. Repurpose Content for Search Engine Optimization
One of the main reasons that you would want to repurpose your content is to help improve your SEO. When you create new content, you want to make sure that it’s optimized for SEO (search engine optimization). This means that you want to include words and phrases that your target audience is likely to use when searching for content. This way, you’re more likely to get your content in front of the people who are most likely to be interested in it!
When you repurpose your content, you get to use those same optimized words and phrases again, which will help you to rank higher on the search engine result pages (SERPs). This is because Google and other major search engines give more weight to “evergreen” content (content that never changes). When you repurpose your content, you can take one piece and turn it into several pieces of evergreen content without needing to create brand new content. This is a great way to make your content more visible without needing to create new content on an ongoing basis.
Repurposing content may seem like a time-consuming task, but it doesn’t have to be. There are a variety of tools available that make repurposing content easy, and even fun!
Desygner is a cloud-based design tool that makes it simple to create professional marketing collateral such as logos, social media posts, flyers and more. It has an easy-to-use editing interface that lets you use image collections or upload your own images into templates for projects like flyers, badges and more.
2. Repurpose Content to Grow Your Brand’s Awareness
Another great reason to repurpose your content is to help grow your brand’s awareness. When you’re creating content, you want to make sure that you’re appealing to your target audience. But it’s also important to think about people who aren’t part of your target audience. This can include people who work in your industry, as well as people who might be interested in your product or service but don’t know about your business yet.
When you repurpose content, you can take an article or idea that’s targeted towards your specific niche and turn it into something that’s more relevant for people in other niches. For example, you can take an article focused on how to set up a blog and turn it into an article about how to start a blog. This way, you can appeal to people who are interested in blogging and blogging tips, as well as people who aren’t interested in blogging but are interested in starting a blog.
READ: What Is Content Strategy?
3. Repurpose Content for Video Marketing
Another great way to repurpose your content is to take what you’ve created and turn it into a video. Creating videos is an excellent way to reach a larger audience, especially if you’re hoping to reach people who might not read blogs. However, creating videos can be challenging and time-consuming. You might not have the time to create new videos from scratch, especially if you already have a lot of content that you’ve already published. By repurposing your existing content, you can take one article and turn it into several videos.
4. Repurpose Content to Reach a New Audience
Another way to repurpose your content is to take what you’ve created and transform it into a presentation. Doing this is another great way to reach a larger audience and help your content reach a broader audience. When you create a presentation out of one of your articles, you can take your original content and make it easier to understand with the use of visuals. You can also take advantage of things like bullet points and numbered lists to make your content even easier to follow. Doing this will give your presentation a feeling of authority, even if it’s based on an article that you’ve written.
A great tool to create visual content is Canva. Canva is intuitive and easy to use. You can easily turn blog posts into visual content pieces in no time!
5. Repurpose Content to Help Improve Your SEO
Another great reason to repurpose your content is that it will help you to rank better. When you create new content, you want to make sure that it’s optimized for SEO. This means that you want to include words and phrases that are relevant to your topic as well as your target audience. When you repurpose an article or a video, you’re taking an existing piece of content and using it again.
This means that you can take one article and turn it into several articles. You can also take an article and turn it into a video. When you do this, you’re re-using words and phrases that are already optimized for your target audience and topic. This means that your new content will rank higher than content that isn’t optimized. This is because Google and other major search engines give more weight to “evergreen” content.
Conclusion
There are many ways to repurpose your content, which can be helpful in growing your audience and helping your page rank better. When you have more content to work with, it can be easier to gain traction with new readers while keeping your existing fans engaged. Keep in mind that it’s important to keep your repurposed content consistent with your original content.
You don’t want to change the meaning of the content so much that it’s no longer relevant to your brand or your target audience. When you repurpose your content, you’re creating multiple pieces of content from one source. This can help you save time and reach a larger audience, which can help you meet your goals as a marketer.
If you want to talk strategy, we are keen to hear and help guide your implementation! Contact us directly at hello@bethesquare.com or 833-277-8273
